Maximizing your IP’s potential: Benefits of holding IP Outside of South Africa

If you plan on going international with your intellectual property (IP) and capitalizing on your IP’s value, it is important to think about where you will create and hold your IP. South Africa’s exchange control regime can present significant challenges for those looking to sell or commercially exploit IP internationally. By creating and holding IP … Read more

12 Reasons to Register Your Trademark

When it comes to creating a successful brand, finding a unique and available name is crucial. 81% of common words are already registered as trademarks, making it a challenge to stand out in the market. It’s important to carefully consider your options and take steps to protect your brand, including searching for available domain names and checking the trademark register to avoid infringing on existing trademarks. With the right branding strategy, you can set your business up for success.